On August 11th, 2024, history was made at Muscle Beach with the inaugural Holistic Olympics, hosted by Erda. It was an absolute honor to host our first event filled with authentic people and some amazing brands who made it all possible. This unique event brought together a community of health enthusiasts dedicated to pushing the boundaries of strength, agility, and overall wellness in a way that honors the natural world.

What is the Holistic Olympics?

Erda, led by @arniewatkins and @codywtkns, envisioned the Holistic Olympics as a way to bring back true tests of strength and athletics. This event wasn't just about competition—it was about celebrating the power of natural living, aesthetics and community. Erda has always been about more than just products; it’s a lifestyle rooted in purity, health, and the belief that the best way to nurture our bodies is through the gifts of nature.

The Challenges

Participants in the Holistic Olympics were challenged with a series of activities designed to test their limits:

• Rope Climb: A challenge of upper body strength and determination.
• Sprint: Speed and agility were on full display as athletes raced against the clock.
• Medicine Ball Throw: Power and precision combined in this test of explosive strength.
• Dead Hang Hold: Grip strength and endurance were key in this deceptively tough challenge.
• Handstands: Balance, control, and core strength took center stage.
• Balance Takedowns An all out brawl with a twist of balance and agility.
• Long Jump: A leap of both strength and coordination.

These events were more than just physical tests; they were a celebration of the holistic approach to health that Erda champions. 

A Community United by a Shared Mission

The Holistic Olympics wasn’t just about individual achievement; it was about building a community united by a shared mission. At Erda, we believe in the power of natural living, and it was inspiring to see so many people come together with the same goal in mind—improving their health with the resources nature has provided. The Erda Holistic Olympics was sponsored by some amazing companies such as The Woolshire, Greco Gum, The Regenaissance, RAW FARM, Oliva Dorado, Industry Of All Nations, I Like It Raw Dairy, and Go Guild. All of these companies are run by incredible people who truly care about what they do and I couldn’t be more honored to have them sponsor our first event. 

Looking Ahead

We’re already looking forward to the next Holistic Olympics, where we can continue to celebrate the strength, health, and resilience that come from living a natural life. Until then, keep pushing your limits, embracing the outdoors, and fueling your body with the best nature has to offer.

Stay tuned for more events, tips, and products from Erda that support your journey to holistic health.

With Health and Vitality,

Cody