Why We Started Erda:
Every brand has a reason it exists. Ours starts with a simple question: why are we putting so many synthetic chemicals on our skin when simpler, more natural options work...
Every brand has a reason it exists. Ours starts with a simple question: why are we putting so many synthetic chemicals on our skin when simpler, more natural options work...
Natural sea sponges have been used for bathing and skincare for thousands of years. Here's why they're genuinely superior to synthetic alternatives — for your skin and for the ocean.
Magnesium is one of the most important minerals in the body — involved in hundreds of biochemical processes, including several that directly affect skin health. Here's what you need to...
Most of what's sold as 'soap' in grocery stores isn't actually soap in the traditional sense. Here's what the difference is — and why it matters for your skin.
Not all tallow is the same. The diet of the cattle it comes from has a significant effect on its nutritional profile — and those differences translate directly to skin...
The green beauty market is full of brands doing the right things — and brands using sustainability as a marketing angle with little substance behind it. Here's how to tell...
Your skin's needs change with the seasons — and a skincare routine that works perfectly in summer may leave your skin dry and uncomfortable in winter. Here's how to adapt...
The beauty industry generates enormous amounts of packaging waste — most of it plastic, most of it unrecyclable. Building a zero-waste skincare routine is simpler than it sounds, and it...
Ingredient labels can feel deliberately confusing. Long chemical names, obscure abbreviations, and no context for what anything does. Here's how to actually read one — and what to look for.
The skincare industry has convinced us that more is better — more steps, more actives, more products. The science suggests otherwise. Here's why simplifying your routine might be the most...
Regenerative agriculture is one of the most promising approaches to farming — for the climate, for soil health, and for animal welfare. Here's what it is, why it matters, and...
Is tallow — an animal product — actually good for the environment? The answer is more nuanced than the plant-based vs. animal-based framing suggests, and it involves some important thinking...